“Your beliefs become your thoughts, Your thoughts become your words, Your words become your actions, Your actions become your habits, Your habits become your values, Your values become your destiny.” – Mahatma Gandhi

Great quote, Gandhi rocks. Now if you can take this wisdom and make it the heart of your company culture, that’s the first step for an effective and engaging marketing strategy.

Building a memorable brand and building your company culture are two sides of the same coin. To grow both, you need to create a strong community of staff, customers and supporters around you who believe in what you do and want to be a part of it.

If that community is aligned with your beliefs and values, they’ll mirror your actions, spread the word, bring new business and act as brand ambassadors. We all want to be part of something that is meaningful to us, and that includes our relationship with brands.

But it all starts with trust and you can’t just build relationships with that kind of loyalty overnight. To do this you need to tell your story. Storytelling is the oldest form of communication and the way you can connect emotionally and personally with your audience. Share why you do what you do and what that means personally to you.

If you want a real world example, consider Jamie Oliver. I learned to cook from his books because his passion for food was infectious. He shared openly how he loved to enjoy food and life together, and showed us you didn’t need to be afraid of learning to cook new things. That’s what I believe resonated with people all around the world. It really transformed the food industry and the way we view food.

The most successful marketing occurs when you share your values from the inside out. When you do this you’ll build your brand with trust and attract devoted and loyal customers for life.

What story can you start sharing with your audience today? Why do you do what you?