Meet Alera Kingham. She has a sharp eye for beautiful detail and absolutely loves bridal fashion.
Last August, Alera took the plunge and bought White Lily Couture, a boutique bridal store in Milton.
She wasted no time in adding her own flair to the business, in both the physical look of the boutique and the digital world.
Find out how Alera revamped her new business, changed her marketing approach and developed White Lily Couture’s new online presence.